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We’ve Tried Them All And We’re Bring You The Top 5 Best Clean Beauty Makeup Brands

By: Dr Poonam Jatana, MD Dermatology
August 24, 2021

You've probably heard rumblings about celebrities jumping on the clean beauty bandwagon... But what about all the non-famous folks out there trying to figure out where to start? The reality is that "clean" beauty can be an overwhelming task––the market is growing every day, there's tons of jargon, and it's hard deciding what's important to you.

There is a lot of debate out there about clean makeup and what exactly “clean” means. Unfortunately, it’s common for brands to mask the chemicals in their products with unregulated words like natural and organic. This results in consumers who are unsure that they are making the right decision when buying beauty products. 

Most of us, regardless of our skin type, don’t like the idea of smearing chemical-infused foundation on our faces. Whether you’re worried about health or worried about an environmental tint, the sheer number of clean beauty brands on the market is overwhelming. This article will tell you everything you need to know to make sure you buy healthy, nontoxic makeup from a brand that makes sure its workers are treated fairly, without sacrificing on quality.

Making the switch to clean beauty can be time-consuming. We all want to make sure our skin stays healthy and performs as it should. So, the editors of Bare Beauty Babes put together this list of our top five best clean beauty makeup brands.

1. Kosas

Kosas is a relatively well-known clean beauty brand. Available at Sephora, it makes clean beauty accessible to the masses. Their products are free from parabens, sulfates, talc, polyethylene, and a whole host of other harmful or irritating ingredients.

Kosas focuses on sheer, dewy formulations that allow your natural beauty to shine through while still evening and brightening the skin tone. Not to mention they are entirely cruelty-free and Leaping Bunny certified.

2. Bite

You may have heard of Bite when their customizable Lip Lab lipsticks went viral a few years back, but did you know that they are a fully clean, vegan, and cruelty-free brand?
Bite products are completely free from sulfates, parabens, aluminum, formaldehyde, and many more. All ingredients are non-GMO and at most, you can expect less than 1% synthetic fragrance in any Bite product.

Bite specializes in a wide range of lip products in many rich colors. You’re guaranteed to find your signature shade among their collection or by mixing it yourself in one of their Lip Labs. Best of all, you can enjoy your lipstick with the peace of mind of knowing that it contains nothing harmful to you or the planet.

3. Ilia

Ilia Beauty is at the forefront of clean beauty, with simple yet effective products in on-trend, minimalistic packaging. With their ingredients all non-GMO and free from harsh and dangerous chemicals, Ilia’s packaging is also made of mainly recycled and recyclable materials.

Many of their products are multiuse (think combined lip and cheek sticks - a liquid highlighter that doubles as a serum) and perfect for makeup lovers who value sustainability. Some products contain what we’d consider skincare ingredients so they function to improve your skin as you wear your makeup.

4. Vapour

Vapour takes clean beauty to the next level. With a massive commitment to sustainability and - as they call it - “intentionally plant-derived ingredients”, this brand is an excellent investment for all climate-conscious makeup-lovers.

In addition to their clean formulations and sustainable business practices, they offer rewards to customers for recycling their empty packaging. That’s right - for every four empties that you return to Vapour, you earn 300 reward points (that’s $15 to spend on more Vapour products!).

Their products are buildable, high-quality formulas that give you the perfect dewy finish with each use.

5. 100% Pure

100% Pure lives up to its name with its entirely natural and organic line of makeup, skincare, and body care. On their website, you can expect to find everything from Fruit Pigmented Mascara to Vitamin C Serum to Kelp and Mint Shampoo. 

They are cruelty-free, Leaping Bunny certified, and use recycled packaging. Their makeup line covers many different formulation types meaning you can definitely find what you’re looking for from among their all-natural range.

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